Category Archives: blog

Exploring Monroe: A Social Media Scavenger Hunt

For our social media scavenger hunt, there was one main guideline. Get off campus. I decided to take a solo adventure down towards Monroe Street, the border street between suburban Madison and the UW campus, and explore the local shops, … Continue reading

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Visual Storytelling: navigating digital platforms for journalists

Stories are an essential part of our society. We hear stories, we share stories, and we create stories through our daily lives. But the formats in which we tell our stories has dramatically shifted even through the last few years. Social media has … Continue reading

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Going Viral: Moving beyond the “One Hit” Wonder

What does a dog who loves bacon, a mom with a Chewbacca mask, and a frog with a dark side all have in common? Over 10 million views or shares across various social media platforms. And all of them became … Continue reading

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Make Facts Great Again: Breaking the “Fake News” cycle

Despite what you read on Facebook or Twitter, Pope Francis did not endorse Donald Trump for president nor did Ireland start accepting Trump refugees from America. These were stories, like many others, that circulated on social media platforms and gained over … Continue reading

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Building a Personal Brand

Our internet presence is apart of our identity. Whether or not we want to admit it, everything we post online is open to the public. Every. Single. Thing. And pretending that our posts don’t reflect us is ignorance. That’s why … Continue reading

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Gap’s Backlash on ‘Racist’ Ads

Gap Inc. apologized on April 5 after receiving backlash over an advertisement that some critics called ‘racist’. The ad was released on Twitter for Ellen DeGeneres and members of the preteen group, Le Petit Cirque. In the video, the four girls, ranging from … Continue reading

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Analyzing the editorial style of Jon Sopel

Jon Sopel was the lead anchor of the of BBC World News and BBC1 presenter before he was promoted to the corporation’s North America editor in 2014. He went from being a lead news anchor in London to covering breaking … Continue reading

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